Tag Archives: attractiveness

Does The Clothes You Wear Influence People’s Behavior?


Clothes really do make a difference.

Today, I’ll focus on clothes and the color red: Red conveys energy, passion, and sex. It makes men more attractive to women. It makes women more attractive to men. The abstract from one of the studies explains:

In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her. These effects were observed across participants’ perceptions of their own attractiveness (Experiment 1) and general activation and mood (Experiment 2). Our findings suggest that red acts as a basic, non-lexical prime, influencing reproduction-relevant behavior in like manner across species.


and another:

We demonstrate that women perceive men to be more attractive and sexually desirable when seen on a red background and in red clothing, and we additionally show that status perceptions are responsible for this red effect. The influence of red appears to be specific to women’s romantic attraction to men: Red did not influence men’s perceptions of other men, nor did it influence women’s perceptions of men’s overall likability, agreeableness, or extraversion. Participants showed no awareness that the research focused on the influence of color. These findings indicate that color not only has aesthetic value but can carry meaning and impact psychological functioning in subtle, important, and provocative ways.


For those who hitchhike: 

In a different study, researchers found that wearing red helps hitchhikers get picked up. Women who were wearing red solicited a higher response in the number of male drivers who stopped to offer them a ride. Unfortunately,  the same effect could not be replicated with female drivers.   

For athletes: 

According to Hill and Barton’s study, published in the prestigious science journal Nature in 2005, athletes dressed in red had a measurable advantage. This was particularly the case with Taekwondo, where competitors who were assigned to be on the red side or team won 57 percent of all match-ups.  They found similar results for boxing as well, with boxers wearing red gloves and red shorts having a 55 percent victory quotient.

I think it’s pretty clear what we need to do now: Go out and buy some red clothes!! 


“Red, rank, and romance in women viewing men.” Journal of Experimental Psychology. (2010)

“Red and romantic behavior in men viewing women.” European Journal of Social Psychology. (2010)



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What’s The Quickest Way to Feel More Attractive?


Have a drink. Or just think you’re having a drink.

The study examined the role of alcohol consumption on self-perceived attractiveness. Study 1, carried out in a bar, showed that the more alcoholic drinks customers consumed, the more attractive they thought they were. 

In Study 2, 94 non-student participants in a bogus taste-test study were given either an alcoholic beverage (target blood alcohol level= 0.10 g/100 ml) or a non-alcoholic beverage, with half of each group believing they had consumed alcohol and half believing they had not (balanced placebo design). After consuming beverages, they delivered a speech and rated how attractive, bright, original, and funny they thought they were. The speeches were videotaped and rated by 22 independent judges. Results showed that participants who thought they had consumed alcohol gave themselves more positive self-evaluations. However, ratings from independent judges showed that this boost in self-evaluation was unrelated to actual performance.

Moral of the story: “Beauty Is In The Eye Of The Beer Holder”  Alcohol makes you act and feel more attractive but you’re not perceived that way by others. But if you’re already a cool person to begin with and just have a low self-esteem or shyness problem, then alcohol will boost your esteem and oust that shyness temporarily. Amazing. 

Source: “‘Beauty is in the eye of the beer holder’: People who think they are drunk also think they are attractive” from British Journal of Psychology
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What Color makes you look Sexiest?

Red, hands down.  

In the first experiment, men who viewed a possible conversation partner in a red (versus a green shirt) chose to ask her more intimate questions. In the second experiment, men who viewed an possible interaction partner in a red (versus a blue shirt) chose to sit closer to her.

Men wearing read will increase their chances of having an intimate conversations with women and they are more likely to sit closer to you.  

In another study:

“In a series of seven experiments, researchers demonstrate that women perceive men to be more attractive and sexually desirable when seen on a red background and in red clothing.” 

Unfortunately, these studies were done on heterosexual pairing and not homosexual. However, since both sexes are equally turned on by the color red, this should work for homosexual too. So next time you go out on a date or a bar, try wearing red! It won’t hurt to try 🙂

Source: “Red, rank, and romance in women viewing men.” from Journal of Experimental Psychology: General, Vol 139(3), Aug 2010, 399-417.
Source: “Red and romantic behavior in men viewing women” from European Journal of Social Psychology, Volume 40, Issue 6, pages 901–908, October 2010
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What Foods make you Happier and More Attractive?

Fruits and Vegetables

You can increase your happiness by scarfing down more fruits and vegetables, about 7 servings should do it.

Or… if you just want to look sexy, 3.3 servings is enough.

“On average, a difference of about 2.9 servings of fruits and vegetables a day was enough for the students to discriminate on the basis of healthy appearance, with more servings associated with looking healthier. Similarly, about 3.3 servings a day was enough for them to discriminate on the basis of attractiveness — with more servings associated with better looks.”

When you consider that a serving is about half a cup, this is perhaps the most easiest and cheapest ways to look good and feel better. Do it!

Source: http://www.sciencedaily.com/releases/2012/10/121009102003.htm
Source: http://www.latimes.com/health/la-he-fruits-vegetables-20120421,0,281715.story
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