Tag Archives: gay dating tips

Does The Clothes You Wear Influence People’s Behavior?

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Clothes really do make a difference.

Today, I’ll focus on clothes and the color red: Red conveys energy, passion, and sex. It makes men more attractive to women. It makes women more attractive to men. The abstract from one of the studies explains:

In Experiment 1, men who viewed an ostensible conversation partner in a red versus a green shirt chose to ask her more intimate questions. In Experiment 2, men who viewed an ostensible interaction partner in a red versus a blue shirt chose to sit closer to her. These effects were observed across participants’ perceptions of their own attractiveness (Experiment 1) and general activation and mood (Experiment 2). Our findings suggest that red acts as a basic, non-lexical prime, influencing reproduction-relevant behavior in like manner across species.

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and another:

We demonstrate that women perceive men to be more attractive and sexually desirable when seen on a red background and in red clothing, and we additionally show that status perceptions are responsible for this red effect. The influence of red appears to be specific to women’s romantic attraction to men: Red did not influence men’s perceptions of other men, nor did it influence women’s perceptions of men’s overall likability, agreeableness, or extraversion. Participants showed no awareness that the research focused on the influence of color. These findings indicate that color not only has aesthetic value but can carry meaning and impact psychological functioning in subtle, important, and provocative ways.

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For those who hitchhike: 

In a different study, researchers found that wearing red helps hitchhikers get picked up. Women who were wearing red solicited a higher response in the number of male drivers who stopped to offer them a ride. Unfortunately,  the same effect could not be replicated with female drivers.   

For athletes: 

According to Hill and Barton’s study, published in the prestigious science journal Nature in 2005, athletes dressed in red had a measurable advantage. This was particularly the case with Taekwondo, where competitors who were assigned to be on the red side or team won 57 percent of all match-ups.  They found similar results for boxing as well, with boxers wearing red gloves and red shorts having a 55 percent victory quotient.

I think it’s pretty clear what we need to do now: Go out and buy some red clothes!! 

Sources:

“Red, rank, and romance in women viewing men.” Journal of Experimental Psychology. (2010)

“Red and romantic behavior in men viewing women.” European Journal of Social Psychology. (2010)

http://www.nature.com/nature/journal/v435/n7040/abs/435293a.html

http://onlinelibrary.wiley.com/doi/10.1002/col.20651/pdf

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How Can You Be More Attractive Without Actually Doing Anything?

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Have A Decoy.

Whether it be digital cameras, puppies, restaurant entrees, cosmetics or love, we all view things relative to the things around it. Take the image above for example; this graphic depicts the illusion of relativity. Although the circles in the middle are the same size, (you can measure them if you don’t believe me) when placed within the smaller circles on the left the circle seems bigger than when it is placed within the larger circles on the right.

Dan Ariely explains relativity from Predictably Irrational:

When Williams-Sonoma first introduced a home “bread bakery” machine (for $275), most consumers were not interested. What was a home bread-making machine, anyway? Was it good or bad? Did one really need home-baked bread? Why not just buy a fancy coffeemaker sitting nearby instead? Flustered by poor sales, the manufacturer of the bread machine brought in a marketing research firm, which suggested a fix: introduce an additional model of the bread maker, one that was not only larger but priced about 50 percent higher than the initial machine. Now sales began to rise (along with many loaves of bread), though it was not the large bread maker that was being sold. Why? Simply because consumers now had two models of bread makers to choose from. Since one was clearly larger and much more expensive than the other, people didn’t have to make their decision in a vacuum. They could say: “Well, I don’t know much about bread makers, but I do know that if I were to buy one, I’d rather have the smaller one for less money.” And that’s when bread makers began to fly off the shelves.

But enough with bread makers. Let’s now take a look at relativity and how a decoy would work in a completely different situation.

What if you are single, and want to appeal to as many attractive potential dating partners as possible? Simple: Bring a friend who has your basic physical characteristics but is slightly less attractive than you. People tend to compare things with one another but they also tend to focus on comparing things that are easily comparable – and avoid comparing things that are dissimilar. So if you’re Asian, 5’8”, slim build, and upscale-casually dressed, bring along another friend who is also Asian, around 5’8”, has a similar body-type, and slightly less well-dressed. If your best friend happens to be Caucasian, 6’2”, muscular, and wearing a sports jersey, he’ll do you no good. Why? Because the folks you want to attract will have a hard time evaluating you with no comparables around. However, if you are compared with a “you (-1),” the decoy friend will do a lot to make you look better, not just in comparison with the decoy but also in general, and in comparison with all the other people around.

There. Look awesome with no extra effort on your part.

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And now that you know this secret, be careful: when a similar but better-looking friend of the same sex asks you to accompany him or her for a night out, you might wonder whether you have been invited along for your company or merely as a decoy.  –Dan Ariely

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